May 2

AP7 Using Tourism To Sell More Art

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Travelers are searching for experiences, and that’s exactly what art is. So no matter how small the tourism industry is in your neck of the woods, you can almost definitely leverage it. Most people are not actively searching for art, music and all that stuff in their day to day lives. But you know where they are doing that? On their travels. So make the most of it!

Click here for the show notes!

In this episode I cover a few great tricks that I have used or seen used to good effect. I also put together a little cheat sheet you can use to make your way into your local tourism scene.

These tricks are proven, and they are really valuable. If you live anywhere near an area that has any sort of tourism industry, I highly encourage you to take action on this. It will do wonders.

Don’t forget to subscribe, so you don’t miss out on any of the great stuff I have coming up, and if you leave a review on your podcast platform of choice, that would make me so very happy.

See you next time!

Click here to download the Tourism Cheat Sheet!

Support the show (http://paypal.me/eyviOBD)

Eyvindur Karlsson 0:00

Online Marketing is very hard. Right? Of course it is. If it was easy, everybody would be doing it and we'd all be, you know, Scrooge McDuck, swimming in our tank of money. But that's not how it is. And I think it's especially hard for artists because if you follow the conventional school of thought when it comes to online marketing, you know, it's all about solving problems. Right? You know, you identify the pain points of your audience, you find their problems, and you amplify those pain points in your sales copy, and then you solve their problems. Right? But that's not really how it works with art, you know. Lack of art, or more specifically, the lack of your art is not a problem for anybody.

So we need to focus on much more positive things, which is good news. We don't have to rely on negativity, which most marketers do. However, we need to focus on something different. And so what is that? Well, I'm going to tell you about that. And I'm going to tell you how I have been using tourism to get to more people and make more money as an artist. So let's do this. Let's roll the intro and get right into it.

Intro 1:29

This is the Artemist Podcast, where we turn art into gold. Here's your host, Eyvindur Karlsson.

Eyvindur Karlsson 1:43

That's right, my name is Eyvindur Karlsson, but you can call me Eyvi, because that's a lot easier for almost every person on earth. I'm an Icelandic singer songwriter. And I've also done a lot of other things throughout the years. I've done comedy. I've written novels and who knows what? Television and radio and I don't know. But Music is my main passion, I suppose. You can check out some of my songs at onebadday.rocks. And you can get a couple of songs there for free and check it out. If you like artists like Tom Waits, Nick Cave, Neil Young, that sort of stuff, you're going to love my stuff, I guarantee it. Well, I can't guarantee it. Also, if you like the intro music, that's from my album, so if you like that, definitely check it out.

Now, today's topic is tourism. I just want to go over a few ways that I have used tourism to sell more of my music and make more money as an artist. And some of the plans that I have for the future in that as well. Some experiments that I'm doing and all that kind of stuff. So this is going to be applicable for any kind of artists, no matter if you're a musician, if you're a comedian, if you're a writer, a painter, a photographer, this stuff can be applicable for anything. You're only limited by your imagination. And I'm going to go over a few examples of how I could see all this stuff working for different kinds of artists. But really, the sky's the limit here. And this can work for anything.

And I've put together a little cheat sheet with these tips, a little list of things that you can go through and you can keep there, on your device or whatever. For when you start planning your attack, so to speak. So if you go to artism.fm/tourismcheatsheet, you can get that little cheat sheet. I'll also put a link to it in the show notes at artism.fm/ap7.

But before we begin this episode is brought to you by followme.is, which is a travel website that I am involved with. And if you have any interest at all in visiting Iceland, you should definitely check us out. It's followme.is and you can find all the greatest stuff to do in Iceland there. You can get a free guide to Iceland, that is really good and there are a lot of articles and different things that can really help you to plan your trip. You can find the best tours there, and also if you are going to be traveling anywhere in the world, whether you're going to Iceland or wherever, you can find some of the best deals on airfare and accommodation by going to flights.followme.is. It's a great search engine there that will get you some of the best deals you can find. So by all means, check us out there, it's followme.is, and if you're going to be traveling at all, whether it's to Iceland or anywhere else, especially if you're traveling for your business and for your art, you know, you don't want to spend too much money. So get the best deals and we'll help you out.

All right, so speaking of followme.is, again, that is my business. Not mine alone, but you know, I got my associates to sign off on sponsoring this show to begin with while I'm growing it. And I have been able to leverage this little travel business of mine to make a lot more money from my music. So first off, I'm just going to tell you the story of how this came to be. Alright. So, about three years ago, my friend contacted me and he asked me if I would like to help him out with some walking tours in Reykjavik. Tourism had been growing for a few years. It was getting pretty big. Iceland was sort of become really trendy destination. And his friend asked him to take over this free walking tour in downtown Reykjavik, the capital of Iceland.

And he called me he said: You know, I'm going to be doing this thing. I can't do it every day. So would you want to split it with me? It's a free walking towards tip based and I thought: This sounds like a terrible idea. Who's gonna do this? Who's gonna want to tip? People don't tip in Iceland. But he said: No, no, that it's good. The guy who used to do it. He's leaving the country and he's been making a living off of this every summer. This has been in summer job for a few years now.

So I said: All right, you know, I'll try anything once.

And so I started to do it. And as it turned out, people actually are very generous. If you are helpful, and you provide them a lot of value on your tour, then they have no problem being very generous to you at the end of the tour.

So I've been doing this now for three years. And we actually took it over and it's now a company that is doing other things as well. And you know, we have that website, followme.is, and all kinds of stuff. And what I discovered about a year in was that people really pay attention to what I say. And they really trust me, which is a huge responsibility, but also brings a lot of opportunities. So if I tell somebody that that bar over there is great, you know, if you want the tastiest beer, that's where to go, if you want the best cocktails it's that bar, this restaurant right here is very good, people go there.

So I have, for lack of a better word, I have a lot of power. And so I've been leveraging that a little bit, responsibly, of course, to sell my art. So at the end of the tour, I'll pull out my CD and I say, hey, if you like music, here's my CD you can buy it for 2000 kronur, which is about $20. And I have this show tonight, you should come see me play.

And you know what? People do show up. So, as I said, in the beginning, people are not looking for solutions to problems, right? When it comes to art. Art makes your life better? Of course it does. I assume that's why most of us are doing what we're doing, right? We're touching people's lives, we're trying to spread beauty and happiness.

But people aren't actively searching for that, right? We can't just go on Google and advertise for anybody who's looking for a certain thing, that's not going to work really. Because, you know, no one wakes up in the morning, I think, Man, I wish I found an artist who sounds like such and such. Or, you know, I wish I had a writer who writes these kinds of stories, and goes and Google's that. That's not how it works.

But people are always interested in different experiences. And when people are traveling, they are actively seeking out new and interesting experiences. So that's where you can actually... It's not a problem, but it is an active search, which people don't do in their day to day lives. Right? Very few people. I mean, of course, there are exceptions, but you know, when we're at home, and we're in our daily routine, and we're doing whatever, you know, we have our lives, we have everything, we have all these things, you know, we have our social group, and we have our usual environment. And that's what we're doing. We're not out thinking, Alright, so what kind of new and unique and interesting experience can I have today? That very rarely happens when we're at home. But that is what we do when we travel.

So if you're an artist, you have that unique experience. And if there's any kind of tourism in your area, no matter if it's very little, I don't think that matters, really. Because, you know, I mean, yes, Iceland is a trendy destination. And I do see a fair amount of tourists. But I'm not meeting thousands of people per month or anything like that. Not at all, you know, this is a fairly small walking tour that I do. And I'm not the only one. So if it's if there's anything at all, you can do this. And of course, not all of you will have your own tour. But I have a lot of tips. But so the first point that I just want to make is tourists are probably much likelier to spend money with you, then locals, on average, I really think so. And case in point, there's a comedy club in Reykjavik now that some friends of mine are running. And they cater basically to tourists. Locals are picking up on it, and they're showing up, but all of their comedy shows are in English. And they are full every single night. And that's because tourists come here and they're looking for experiences. So they're going to the comedy club. Right?

And so experiences, that's what you want to be focusing on. Now, you might be thinking: Well, that's great, but you know, I'm a writer, or I'm a photographer. You know, I sell this stuff, you know. I don't do concerts or live shows. I can't do that? Well, you can turn your art into an experience, I think anybody can do that. It just takes a little bit of creativity. And that's what we all are, right? We're creative people. So experiences. Well, you know, how can your art be an experience? First of all, I mean, obviously, if you're a performing artist, then it's very simple. You just set up a performance, you know, you can do a comedy show, you can do a concert, theater event, I don't know, if you're a storyteller, maybe do a one man show where you tell local stories or something. Of course, it doesn't have to be anything related to your local culture, anything like that. You shouldn't think that that's necessary. People just want local art and they don't care. I mean, of course, some people might be more interested in something related to your local folklore or something like that. But a lot of people don't care about that. They just want to experience the local culture. You know, no matter how it is... Aagain, you know, people go to that English comedy show, and have a great time. So. And even though a lot of the artists there aren't, aren't even Icelandic. So I don't think that's really a huge point. Of course, if you can do that, I mean, if that's something that you would be interested in doing, you know, creating something to appeal to the people who want to get to know folklore and all that, that is probably even better, but it's not necessary.

So you know, create something, create a show, or you can just go out and, you know, be a street performer. You know, you can just start busking and not not to get the tips so much, although that is great. I don't think that's a really great thing to do, for instance, here because it gets cold, and I don't think people are as likely to stand around and listen for while. But if you have a CD for sale or something, then you know, that might work. But anyway, those are pretty obvious examples. Everybody knows about how that can happen, how you can set up a performance for your art if you're a performing artist.

But how do you turn your non-experience or like non-live art into an experience for tourists? Well, I mean, there are so many options. Obviously, you know, if you're a photographer or painter, or sculptor or some sort of visual artist, then setting up an art exhibition is obviously a very obvious choice and trying to get people to come to that. And if you're a writer or a poet or something, then you can have a live reading. And you know, you can get really creative with this stuff. You can create a hybrid of a concert, and poetry reading and art exhibition, and all kinds of things. Of course, you might be limited in terms of language here, if you're a word person, and you're not creating in a language that many people speak, that would probably limit you somewhat. But who knows, I mean, you can absolutely experiment with this. All these kinds of things.

Now, you could also, of course, again, be a street artist, if you're a painter, you can set up your thing on the street. I think one interesting thing that I would love to see, because I love buying art on the street. And I would love to see somebody just set up not to sit down and like paint passers by or create a work of art in a minute, like you see in a lot of places. And you see it on the internet a lot and everything and they look nice, but they all sort of look a little bit the same. But I love buying just like paintings, especially if I can buy a painting of a local street or something when I'm traveling. So I would love to see somebody just set up their workstation, just paint on the street, and not be creating it in an express and express kind of way, but also just then sell their past work. So they're, you know, they're creating on the street, which makes me curious, and that looks like something: Oh, I can actually watch this person create, I can be a part of this, I can look behind the scenes. And at the same time, I can buy some of their previous work. And who knows, maybe I can commission or you know, buy this, like now like pre order it, and they'll ship it to me when I get home, which actually that might be even better. Because, you know, putting a painting in your suitcase might be a problem. So that's one thing.

Same with photography, you know, you can set it up on the street, that's not a problem, although that's maybe not as much of an experience. But, you know, again, people just enjoy... People enjoy buying things to remember their experience by. So it's maybe a souvenir kind of thing as well. So you know, an art exhibition on the street, could be a great idea. If, you know, the weather permits it, which might be a problem in Iceland, where it rains a lot. And it's very windy. So it would be a problem. But who knows, you know.

So those are some obvious ones, poetry readings, and art exhibitions, and street art and everything. But there are some other experiences that you can set up that are maybe not quite as obvious, and I think would work really, really well. And I've seen people do this, I've seen people advertise these things on the internet, and I'm actually experimenting with some of them too.

So first of all, you can invite people to your home. If you don't mind getting strangers into your house, why not? You know, you can set up an experience, you can sell it online. People can book a ticket to come into your house, and you can show off your art, you can have some snacks, maybe you know, a drink or something. Of course, there might be legal issues with some of this in certain areas. You might not be allowed to feed people for money in your house, or things like that. So look into all that before you do any of this. But you know why not? People come to your house, you can feed them, you can show them around your area, maybe you can take a walk around your neighborhood, maybe you live in the countryside, and you can pick people up in a van or something if you have access to something like that. And you can take them to your, to your farm or whatever, wherever it is that you live and show them around. And then you can show off your art. You know, so it will be like a thing where you can have this experience of going to this artists house out in the countryside, you can see that wherever you know or in an urban environment, doesn't matter, you know, they'll show you their area, they'll take you behind the scenes of their art creation. And, you know, you'll spend a couple of hours there, and then they'll get to know you. And I think they would be very likely to buy something from you. And of course, they would pay for the experience too. So, you know, that's like a double thing there. And so I think that's a really cool thing. And of course, if you're an author, you can read something from your books, if you're a painter, you can show them your workshop. You know, if you're a photographer as well, you might have a studio in your house or something. Or you might just invite them to your studio, if you have one not in your house. That might even be better because it's not your actual home. Anything like that, I think would be really cool. And I know from myself, that sounds like something that I would love to do. To go to an artist's house and experience... How do artists spend their time and live their life in, you know, Spain, or wherever? I think that would be a really cool experience that a lot of people could benefit from. And of course, it's even easier for people like me. I just started experimenting with offering house concerts at my house. It's only been a few days since I put it up. So there's no experience with it yet. But I think that's going to be really cool. I'm sort of hopeful that people will take me up on it. And I can maybe you know, people come, I'll play them some music, and hopefully they'll buy a CD or vinyl or something like that, or you know, if not, at least they did pay to come to the show.

So you can do all kinds of stuff like this, you know, just incorporate your art and the creation of it into those kind of experiences that you can make bookable on some kind of platform that does tourist experiences. And I will get into a few of those later. And again, you can get the cheat sheet for this in the show notes at artism.fm/ap7, or just by going to artism.fm/tourismcheatsheet.

So that's one thing just inviting people to your home. Another thing that I've seen people do is to provide art classes for tourists. And I think this is a really clever thing. It sounds so cool, because people are traveling and maybe there's some art form that is maybe not unique to your area. But something that is you know, kind of local, maybe

there's a specific

or maybe not, maybe there's just a specific area where it's really nice to go painting, you know,

somewhere where artists in your area like to go. So you'll go hey, you know, you can come in and have a little painting class with me, and I'll teach you in this area where all the artists go, you know, or maybe there's a style of music in your area, and you can go hey, you know, you can come and you can have a class on how

to

play, you know, I, for instance, I could do we have this very peculiar manner of not peculiar, but this unique way of integrating poetry, like traditional poetry, there's this unique way of doing that, I'm not really good at that. But, you know, this, that's one thing that a musician and Iceland might do is just to take people and teach them how to sing traditional poetry and maybe apply it to some traditional poetry from other countries.

So something like that, you know, I mean, again, this, this,

you can do anything, just if there's anything that you can teach people that tourists might be into, Yeah, why not, you know,

just

get people to show up at your studio, at your house, wherever it might be outdoors. And, you know, just teach a little something. And if you can connect it to your art, then I'm sure they will be likely to buy something from you as well. So that's another thing is, you know, any kind of art class or something like that, and who knows, you know, maybe you love cooking, and you might do a cooking class, and you could just have your stuff there, you know, again, this is, again, if you invite people to your home, you can teach a cooking class in your house and somehow connect that to your art as well.

Again, this is only limited by your imagination.

One other thing that I've seen people do online that I think is really clever, is to incorporate your art into some kind of tour. And this is, I think, especially clever for a photographer,

because, you know,

you can tour your area as a photographer, and you can take people's pictures and pictures of the city, you can show them the city or the town or the area, wherever it is that you live at the same time. And at the end, you know, they can get some of the pictures, and they will obviously pay you for this. And you can probably charge a lot of money for this, in fact, and this could also be incorporated into a class, if they are photography enthusiasts, then you can show them around and show them the best ways to capture a certain area, or a certain landmark or whatever. You know, if you if you're in Iceland, or Norway or somewhere where there are Northern Lights, you could do Northern Lights tour,

where you can take people out and you can hunt down the Northern Lights. And you can show them teach them how to photograph

the Northern Lights, which is a special technique.

All kinds of stuff like that could be really cool. But you know, this could work for other kinds of artists as well, you could, if you're a writer, you could take people around. And maybe if you've written something that takes place in your area, you can say, Oh, this is where I set my this book and that and whatever. And if you have the English translations of those books, you can sell them the books. And one of the things that I can think of, for instance, for musicians, and maybe I should do this is you can take them around your area, and you can can stop every here and there. And you can play them a song related to that area might be problematic if it's raining, and you have an acoustic guitar, but who knows, you never know it might might work out well. So again, this is only limited by your imagination. So you know, just walking around, incorporating your art into a walking tour, I think would be really, really great. So those are just a few of the things that I can think of. And again, these you know, you don't have to take notes because you can get the cheat sheet@autism.fm

slash

tourism cheat sheet, or just by going to the show notes@autism.fm slash A p seven. Alright, so those are some ideas of what you could do to sell your art to tourism. Now. How do you sell your experience? How do you get people in? Well, there are three platforms that I recommend. And I use all of these myself. There are countless platforms like this, I'm sure. But these are the ones that I use, and I highly recommend them. So the first one is called Vulcan, that's b o k you and and it's originally an Icelandic platform, it was founded by Icelanders, it has since been sold to TripAdvisor. But it is a really cool platform to book experiences. Especially because it makes affiliate selling very easy. So if you lyst an experience on Vulcan, then, you know tourism information centers and hotels, and other other providers have experiences, you know, websites and all kinds of things can book your tour for you, they get a commission, usually 20%. And they then you know, and they so they will work for you to sell your experience. And this is the standard in the Icelandic tourism industry, but it is available everywhere in the world. And I've gone and I've looked at a bunch of different countries and different areas, and there are a lot of things in there. So you know, this is what we use to get some affiliate income for the follow me travel website, which is the money that we use for marketing. And it's really robust because people you know, they book it on our website directly and pay us and then we pay the other provider. And this is a really, really good way to leverage other people's platforms to sell your experience. So that's a really cool one. And then there is related platforms, TripAdvisor experiences, which they're not directly connected, at least not yet. I'm sure they will be the TripAdvisor is making a lot of changes. But the main reason why I use TripAdvisor experiences also is that through TripAdvisor experiences, you can allow people to book your thing directly on TripAdvisor. So when they open your TripAdvisor page, there will be a, you know book now button. Now these two are for more sort of structured traditional tours and experiences like that. I would not use these for something like a house concert, or something like that. If you want to set up like a structured walking tour, where you want to be people to be able to book through a through their hotel lobby or something like that. I would use both can and TripAdvisor experiences, I would use both just to allow people to book through more, more platforms. And again, I'm sure these are going to merge at some point because TripAdvisor own spoken. So it's a no brainer. I think you know this works very well, on your own website to because of the broken system is basically just you just embed the signup form or the booking form. And it's very easy to manage. It's not like a shopping cart system that's really complicated.

So I would highly recommend doing that. And if you want more information on that I would be more than happy to help provide you with it, it is it can be a little bit tricky to get into although their Help system and their customer support is really, really good. So you know, you can always get in touch with me if you need any advice on how to use spoken. But this is what I would suggest for anything that is more sort of structured. And especially if it's like if it takes place in outdoors, or if it takes place inside a bar or something like that, then those would be the ones I would go to, if you are going to do something in your house Airbnb experiences, is probably the way to go. I would say that's if you want to do something a little bit smaller, a little bit more intimate, even if it is like an outdoor thing, but if it's just going to be very small and very intimate, then I think Airbnb experiences is the way to go. Now the difference here

mainly, is that Airbnb experiences, they don't accept,

like a big tour thing. They have a there, they have a pretty strict application process, you need to apply to use their platform. And they will take a few days. In fact, I think I think they took like two weeks to go over my application before they said yes. And they do say you know, we don't want you know, bus tours or anything like that. And the largest group you can book there is 10 people. So that's you know, if you can set how much is the maximum of people attending. And the maximum they allow is 10. So if you have an experience where you want to be able to accommodate 20 people, or 30 people, or something like that, then Airbnb experiences is not for you. And also on beaucoup and TripAdvisor. You can set a minimum

amount, you know, you can set you can't book this for less than two people, which you cannot do on Airbnb experiences. So those are the differences. And that's why you know, I use Airbnb experiences for that my house concerts that I talked about before. And I use Bokan and TripAdvisor for you know, like I have a beer tasting that you can do at a bar where I sort of give you a beer and I tell you stories and we have a lot of fun. So that is on Vulcan and TripAdvisor. But the house concert, which is a lot smaller, a lot more intimate, a lot different. That's on Airbnb experiences. Also, there might be some

legal things here because that I am offering as an individual, the other one, the other ones are offered through my

company.

So I don't know if I would be allowed to actually offer that kind of Airbnb experience in my house through my company. But again, this is all going to be different debates, depending on where you are in the world. So

just check out your local laws with anything like this, I can only speak for the laws in my part of the world.

So those are the platforms that I recommend.

Check out the cheat sheet and get links to those things.

I highly recommend these tools they're really right. Now. So that's how that's those are the platforms to sell this. So how do you market this stuff. There are of course countless ways to skin a cat. For the record, I do not recommend skinning cats. It's not cool. But here, there are a few ways that I have used to get the word out there

to you know, sell my tours mainly. But this is going to work. And this is also people have done this through me as well, they've, I've helped people sell their art as a tour guide. So that's the first tip. If you want to market your experience, whatever it is,

get in touch with local tour guides, especially the ones doing walking tours in your area.

If there are any, you know, they're the ones that people ask. And speaking personally, as a tour guide, it's often very hard to know what's going on. And it's hard to keep up. So if somebody comes to me and says, Hey, you know, I have this thing going on, oh, I'm going to recommend the hell out of that. Because people ask me every day, and most of the time, I don't know what's going on. Because I have a lot of things going on, I can't keep up with everything. So if somebody sends me a message, or calls me or whatever it says, Hey, you know, I have this

concert, or

I have this thing, you know, and sends me a link to it or whatever, I'm going to make sure that I recommend that unless it's something awful. But you know, you know what I mean? It's, it's good to know, where there's interesting stuff going on as a guide. So the tour guides in your area, are going to be very thankful, if you if you recommend stuff. And also again, if you're if you maybe live in a small town, where there isn't a lot of tourism.

And there aren't like local tours in your very town, you know, talk to people in the near vicinity, because in my experience, tourists are not afraid to take a bus or drive for an hour or something to get somewhere. You know, if there's anywhere close and might not need to be as close as you think

that will work. I think, you know,

I find a lot of people in Iceland think that, well, you know, if it's a bus, bus right away, they're not going to want to go. Well, that's true for locals. But tourists don't mind. I mean, I've recommended things that are like three hours away, and people go three hours, that's nothing. Yeah, they're on vacation, you know, they don't mind going out, you know, they'll see a bit of the countryside and whatever. So I say get in touch with people in the tourism industry, around your area, not just in your immediate vicinity. And even if you have tourism industry in your area, also get in touch with the peripheral areas, because there are tourists there as well. And, you know,

they might, might be just as interested if not more interested, there are areas that tend to be ignored, because they're not in the center of wherever you are. So don't forget about those either.

Now, the most effective thing that I have done

to promote my walking tour, and this will work for anything, is to make friends at the hotels and the tourist information centers.

Intro 38:56

This is

Eyvindur Karlsson 38:57

very, very important. If you're doing something on a regular basis, doesn't matter what it is, you know, if you're doing a, you know, inviting people to your home, if you're doing any art classes, if you're doing any kind of tour, if you're doing regular concerts at a bar, if you have an art exhibition, whatever it is, especially if it's a regular thing, but even if it's not

met take the time and make the effort to reach out to every single hotel. And every single Tourist Information Center. I can't stress this enough, this is free publicity. These are people who get asked day in and day out even more so than the tour guides.

What people should be doing, where they should be going, where the experiences are, they are going to be your sales people. And if you just go there and you talk to them. For some people, this might be a little bit scary it was for me at first.

But it is absolutely 110% worth it.

Intro 40:11

You can't get better

Eyvindur Karlsson 40:13

exposure

than when a person in a hotel lobby, or somebody working at a tourist information center recommends whatever it is that you're

doing. It is unbelievable. You know,

it's just I've noticed this, whenever we go out, me and my friend to do the walking tours will go out and we'll go to five or 10 different hotels at a time. And the next day, we get a lot more people on our tour. So it's, it's really unbelievable. Now, here's a tip that this might be a little bit weird. But and you might not be into this at all. But you could consider running your own free walking tour. You know it,

you can do it one time a day, or an hour, two hours is 90 minutes. And

it gives you a lot of authority. And if you enjoy interacting with people, and you like telling stories, and walking around your area, why not call very, very simple and easy to set up. You know, you just map out a route and you figure out a little bit about the stuff you see on that route. And you come up with some stories about that you come up with a few jokes, preferably because people do enjoy having a laugh while they're doing it doesn't have to be super in depth. You know, find the best restaurants to recommend to people and just do it. And this can be if you do this and some kind of event, you can make a lot of money doing just the free walking tour and your art events or experiences and selling your art. You know, this has been the majority of my income has come from walking tours and music for a while now. And it's it's so much fun, you know, I get to be a comedian, a storyteller, a musician and just have a lot of fun doing it. So that is something that you might want to consider. Again, it's not for everybody, I get that. But it is I'm just throwing it out there, you could try it out. And one other thing that you can do to get reach travelers is to try to get featured on travel blogs, or travel podcasts. Or maybe even in local travel guides. You know, I'm sure

as artists, you've all heard the

advice that you should try to get on music blogs, if you're a musician, or you should, you know, reach out to bloggers and podcasters and everything and tried to get your art exposed here. But I don't know if many of you have considered

travel blogs.

But I think that's actually an untapped market. You know, because if you're doing something in your local area, and somebody's blogging about that area, they're going to love to have something that maybe isn't in every other blog post about that area. And you know, because travel blogging is pretty competitive, and a lot of people are blogging about the same area. So if they find something that is unique, that not everybody else is talking about, then I think they would love to do that, I think it would be very easy. And again, I haven't tried this myself I'm planning to. But you know, it could be a gold mine, I think, to just reach out to travel bloggers and podcasters. And, and yeah, maybe even like Lonely Planet or something like that. Who knows, you know, the sky's the limit here. There's all this publicity to be had in travel sources, you know, where they're not normally doing pieces about, you know,

photographers, or authors.

But, you know, it could work out in fact, you know,

I do that on my own blog, you know, because I have a travel blog in Iceland. So I, I do have a post where I cover Icelandic music. And of course, I cover myself. And people do

sign up for my mailing list through that every now and then. So it works. And finally, because last week, we started a huge giveaway for john Jacques his music ads workshop 3.0. And by the way, you can still enter that by going to autism.fm slash ads giveaway, that's Art ism.fm slash ads giveaway. And you can get a chance to win

Facebook ads marketing course valued at $197. So if you haven't joined that, definitely do that right now is good for musicians, but it's also a great resource for any artists. So it's really really good I it has changed my life as an artist. But anyway, ads paid ads would be lovely. For this, I think I think you could really get a lot of traction through Facebook ads. Because if you are, if you're familiar with Facebook ads, when you set up a Facebook ad, you can target it to different groups of people, right, you have different targeting options. And one of the things you can do is to target people who are traveling in a certain area.

Intro 45:41

So you

Eyvindur Karlsson 45:42

could create an ad say, Hey, you know, if you're looking for a really unique experience, and you're into whatever, you know,

this artist is inviting people into her home. So check it out, you can do that very simply and targeted to people who are interested in, you know, whatever, you can experiment with different targeting options. And again, it would be probably good to connect with john Jacques out there and through his ads workshop, to get more advice on this, but you can target whatever and, and then you know, people are interested in whatever and then make sure that you're targeting people who are traveling in your area. And that could probably be very powerful. And you could also use Google Ads because people might be searching for, you know, art events, art exhibitions, and this if somebody's interested in, in that sort of in an art exhibition, they might search for that on Google, and then you might want to pay to be at the top of the results there. Or, you know, they might be searching for concerts in your area or something or maybe house concerts or whatever, you know, that can be probably be very, very useful. So I wouldn't discount that. You know,

might want to spend a little bit of money on paid ads to to get them in there. So highly recommend doing that. Alright, so those are my top tips for how to use tourism to sell more art. And there are of course, a lot of other things that you can do. These are just to get you started. And I would love to hear from you. If you have other tips, you can go to autism.fm slash voicemail and leave me a voice message and who knows I might featured on the show, or just send me an email. Again, go to autism.fm to find all the information. And of course, you can find the tourism cheat sheet if you go to autism.fm slash tourism cheat sheet. I think that's a really, really cool resource that can be invaluable for you if you have any interest at all in trying to reach tourists with your art. Don't forget to subscribe so you won't miss anything. We have a lot of great stuff coming up. And I would love to hear from you again go to art ism.fm and find my info you can leave a comment below the show notes at this episode if you go to autism.fm slash AP seven. And of course you should not forget to check out my music at one bad day dot rocks. And don't forget the giveaway either@autism.fm slash ads giveaway where you can win. a free copy of john Jacques has music ads workshop 3.0 it is a huge, huge awesome resource and I can't recommend his courses enough and I'll put links to his other courses as well in the show notes.

Intro 48:52

Alright, so that about does it for this episode. I hope you enjoyed it and I will see you next time.

Transcribed by https://otter.ai



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